The Wine Place
Industry Leading Technology Platforms
Veteran marketers - ex-Google, ex-agency mareketing leaders
Over AUD$200m in managed ad spend
Dozens of satisfied clients
Grow your Wine Club Membership Base
We have the technology and expertise to centrally manage your marketing from a single service. The acquisition, conversion and retention of your members will be optimised using our industry-leading systems and processes. We have worked with the most sophisticated advertisers in the world and have helped many small businesses grow to large enterprises, we’re now working with wine producers to sell directly with its customers, buying local.
Connecting Wine Lovers
Your club membership is your core audience and they want to have a direct relationship with you.
Cutting out the middleman to build a closer relationship with your members will encourage they buy from you more regularly. We can model the lifetime value of your customers and optimise our acquisition costs to ensure constant growth at a positive ROI. Based on previous buying behaviour, we can predict the likelihood of a customer buying a new wine or vintage, making cross- and up-sales conversion higher.
The wine industry is under pressure and the two most important people – the winemaker and wine drinker – are getting the worst deal. The large chains have squeezed margins and boutique wineries cannot produce the volumes needed to sustain production. With drought, bushfires and COVID-19, Australian wine producers are facing unprecedented challenge. Through structured membership spend commitments, we give you stable long-term revenue by providing you a closer relationship with your most valuable customers.